“Everyone should take it, it’s better than Ecstasy”

"Yes, there are downsides.   In no way can it be considered pure, in fact it's contents are highly dodgy and it's use is probably illegal.  But it leaves you feeling just great, about yourself and about everything.  Well it certainly left us in the BIT squad feeling like that, especially after the DWP crew had gone away after that meeting where we persuaded them it was just the thing to persuade unemployed job seekers to take.  We all just sat around the meeting room, giggling like schoolgirls, grinning inanely and giving each other hugs.  Now the word about us and our product is out there, everyone will be queuing up at the door for a sample of what we can provide.  Which is fine, but bring cash, ok" 

Aaaah, but you read it here

first  and in far fewer words ! 

Nudged out: this is mutualisation, but not as we know it

3 May 2013: Ed Mayo: The privatisation of No 10's 'nudge' unit, meant as a model for public services, is no John Lewis utopia for employees

"As one academic, Will Davies, jokes: 'Turning the nudge unit into a mutual suggests coalition policy has now entered an infinite feedback loop'."

"Above all, it is not, or at least not yet, a genuine mutual business. Nor is it a co-operative. And don't even mention the wonderful John Lewis, which is tediously and often inappropriately trotted out as an ideal for all services."

We can but wonder “now would they have?”

Blogger Richard Seymour has a piece up on Comment is Free at the Guardian entitled  The fake jobseekers' questionnaire reveals a new kind of nanny state which is subheaded “This bogus test is a blatant attempt to 'shape' people and makes a mockery of Tory indictments of government bossiness.”  The indictments he speaks of  were of course to be heard issuing from the lips of persons such as David Cameron and firmly directed towards New Labour  - “We will have to tear down Labour’s big government bureaucracy — ripping up its time-wasting, money-draining, responsibility-sapping nonsense.” being but one example.

What has spurred Richard Seymour, and others, to go into print is the revelation that the government’s  Behavioural Insights Team attached to Number 10 and colloquially known as “the Nudge Unit” had designed an “on-line test” for the DWP which was ostensibly to allow an unemployed job-seeking person to identify their “signature strengths”.  However, it was soon discovered that this “self help test” was specifically designed to give “nothing but positive statements regarding the user's employability” and better yet not only regardless of the input from the user but in the original version  when the user simply clicked through all the questions without providing any answers at all.

Eventually, even the Labour Party became aware of the issue and felt obliged to “say something” and the shadow Work and Pensions secretary Liam Byrne duly put up on his personal website  a stinging rebuke :-

“The Guardian reports that that jobseekers are being asked to complete ‘bogus psychometric tests, as reported here: http://www.guardian.co.uk/society/2013/apr/30/jobseekers-bogus-psychometric-tests-unemployed. 

No wonder unemployment is higher today than when this government came to power.  Ministers seem to have got jobseekers wasting time on mumbo jumbo personality tests when they should be looking for work”. 

The Labour party would quite clearly never have indulged in such underhand tactics and it seems entirely clear that the life of the “Nudge Unit” would be short lived should Labour be returned to power in 2015.  Or would it?

It is relatively easy, especially given the 1997 – 2010 track record to imagine a Labour administration making full use of such a valuable in-house taxpayer funded resource to devise “on-line surveys” that left users in no doubt, regardless of how they answered any of the questions, that they were 100% absolutely sure in themselves that the one indispensable item they needed to make sure their lives were complete in numerous ways was an ID Card, and the sooner they applied for one and developed a “never leave home without it” mentality the better.

But Labour may not have to have the “should we, shouldn’t we” agonising.  So successful and admired is the BIT that it has been announced today  that it is candidate number 1 in the government’s “mutualisation programme”++. 

++ Update 16:00 :Not everyone thinks this is necessarily a good idea