The BBC have reassuring news for all those who weren't too worried in the first place:
Alcohol related deaths in the UK have increased slightly between 2009 and 2010, according to official figures. The number of deaths linked to drinking has gone from 8,664 to 8,790 - a rise of 126. The Office for National Statistics said the increase was due to more deaths in men.
However, the long term trends in men have been relatively stable, with a small rise in 2010 cancelling out a small fall in 2009. Figures which take account of changes in the size and age of the UK population showed the alcohol-related death rate has hovered at around 18 deaths per 100,000 men since 2003, after earlier increases.
The number of women dying as a result of alcohol has fallen slightly between 2009 and 2010, however, the long term figures show the death rate is stable at just over eight per 100,000 for women... The report said alcohol consumption had fallen since 2002...
So nothing to worry about then, really. But apparently somebody didn't get the memo:
... The Public Health Minister for England, Anne Milton, said: "We will set out a new approach to tackling alcohol harm shortly in our alcohol strategy for England. As part of that, we will be giving local councils the power and the budget to help them tackle the huge variations we see in levels of harm in different regions of England. Before that, next month, we are launching new Change4Life adverts which, for the first time, will help people realise the damage drinking too much can do to our health."
WTF?
Wouldn't any sane and normal person think, oh, this is good, one thing fewer for us (or the government) to worry about? Or is this some Pavlovian reflex where a Minister sees the words "alcohol" and "deaths" near the top of a bit of paper and just spews out the same mini-speech yet again without even bothering to read the first couple of paragraphs?
