From the BBC
Unilever, the multinational firm behind brands including Magnum and Cornetto, is to make all its ice creams aimed at adults smaller.
Ben & Jerry's tubs and Feast ice creams are among those whose portion size will shrink, according to a report in trade journal The Grocer.
Unilever said the move was to help consumers "make healthier choices."
Hahaha. I hope whoever thought that up gets a promotion. You won't hear a peep out of the government or MSM about them ripping people off.
Saturday, 23 January 2016
Ice Cream Shrinkage
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3 comments:
New magnums make ideal normal size magnums for dwarves
They've been doing this for years.
Chocolate bars have been shrinking for years, but I had some Magnums recently and there was no noticeable shrinkage. The honeycomb ones are lovely, but you have to be careful you don't cut your mouth on the little pieces!
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