Caffè Nero

I've noticed that these cafés use the slogan 'The best espresso this side of Milan".

For this to be true, the espresso that they serve would have to get progressively better, the further that the café serving it is from Milan.

Ergo, if it is true, the best espresso in the world must be served in the Caffè Nero which is furthest from Milan, i.e. somewhere in the South Pacific.