Saturday, 23 January 2016

Ice Cream Shrinkage

From the BBC

Unilever, the multinational firm behind brands including Magnum and Cornetto, is to make all its ice creams aimed at adults smaller.
Ben & Jerry's tubs and Feast ice creams are among those whose portion size will shrink, according to a report in trade journal The Grocer.
Unilever said the move was to help consumers "make healthier choices."

Hahaha. I hope whoever thought that up gets a promotion. You won't hear a peep out of the government or MSM about them ripping people off.


mombers said...

New magnums make ideal normal size magnums for dwarves

Mark Wadsworth said...

They've been doing this for years.

Rich Tee said...

Chocolate bars have been shrinking for years, but I had some Magnums recently and there was no noticeable shrinkage. The honeycomb ones are lovely, but you have to be careful you don't cut your mouth on the little pieces!