From the BBC
Rock band Drenge are among 14 acts to receive a government grant to help promote British music abroad.
The Derbyshire brothers hit the headlines when they were endorsed by MP Tom Watson in a resignation letter to Labour leader Ed Miliband last year.
Other acts chosen include London grime MC Afrikan Boy, Scottish band Holy Mountain and composer George Benjamin.
The grants will be given to the acts' independent record labels to help market themselves overseas.
If there's one area of the free market that you don't want government to go anywhere near, it's the pop music market. There are thousands of acts that make it and lots that don't.
Even if you're talking about established artists, there's no guarantee that they'll make it in the USA. Robbie Williams tried and didn't break America. The biggest of the Britpop bands in America? Not Oasis or Blur, but Elastica. Whitesnake were bigger in the USA than here. Which might suggest that something that's less "rock" does badly, but then Radiohead did pretty well, as did Coldplay. And boy bands have a history of not exporting at all, but then along comes One Direction.
So, trying to work out who is going to sell abroad is almost impossible, even with acts that have sold well here. And really, if they've sold well here, haven't they made the money to invest their own money?
"Fifty years on from the Beatles arriving in America, the Music Export Growth Scheme will give more talented young British artists the chance to be successful on the international stage."
Up to £2.5 million in grants will be made available over a two-and-a-half year period. More successful applicants will be announced later this year.
And what grants did the Beatles get? Or Duran Duran? None. They, their record companies and management just did the work and got the pay when it worked.
Friday, 21 February 2014
From the BBC
My latest blogpost: Picking Winners (Music Style)Tweet this! Posted by The Stigler at 09:04