"Now listen up Ed, me old Not Red pal, the boy on your side that is clearly leading the way back into government

is that well clever geezer and Iain Duncan Smith tribute act Liam Byrne.   He knows that the only way you can convince the electorate to put you into Number 10 is to promise to be even more of a means testing fixated bunch,  to promise to tax the incomes of the lower paid even more severely - you can bring in a "living wage" so the party can be seen to be looking after 'the ordinary working man' but if you do you must make sure that anyone getting it is subjected to having so much of it taken away that they'll be even worse off than they were before it came in - and you really must make it absolutely clear all the time that unemployment is all the fault, and only the fault, of the unemployed themselves, ***the lazy, shirking buggers.   Oh and Ed, when you are in Number 10, just remember, "it was the Sun wot done it" ok?"

Update : there's now some documented proof that Liam, with a little help from Iain (or vice versa) has already done some sterling groundwork, and the message is definitely getting across ...