From Which?:
Waitrose has topped the Which? supermarket satisfaction table for the third year running with Aldi and Lidl edging ahead of Marks and Spencer for the first time.
Waitrose got a very impressive score of 83% with impressive customer ratings - it was the only store to get five stars for customer service. Aldi and Lidl came second and third - reflectling squeezed household budgets and the importance of pricing. They were the only supermarkets to really improve on last year’s scores with 72% and 68% respectively...
Which? asked more than 11,000 members of its Which? Connect online panel what they thought about supermarkets. The overall customer score for each retailer is a combination of customer satisfaction and likelihood to recommend to a friend.
My own Fun Online Poll, with a much smaller number of participants, gave us the same result:
... it is more instructive to divide vote share by market share to give what I will refer to as 'satisfaction' rating. We can see that they divide into three clusters:
Ahead of the pack
Waitrose 4.7 (i.e. vote share 19% divided by market share 4%)
Aldi - 3.9
Lidl - 1.4 (despite not being on the ballot paper)
The middle ground
J Sainsbury's - 1.1
Wm Morrison's - 1.1
Also rans
Iceland - 0.7
Tesco - 0.6
ASDA - 0.6
Co-operative - 0.5
A cautionary note…
1 hour ago
8 comments:
No surprises there. Tescos and ASDA are the pits, truly.
I'm a Lidl shopper - cheap and decent quality on the whole. I find Sainsbury's not too bad if you watch their prices. Tesco seems to be going downhill to me.
If you also take into account the attractiveness of the female customers , Waitrose is even further ahead.
Based on their Stamford, Lincs. store, anyway.
Martin
It's still bollocks.
Market Share IS Satisfaction Rating
Satisfaction Rating IS Market Share
Anything else is just wiffle. Watch what people DO, don't listen to what they SAY.
Martin A. (not the previous Martin)
JH, AKH, ta for anecdotal.
Martin, not so for our local Waitrose, I'm afraid.
MA, it is not that simple. Otherwise you can argue that a Ford is better than a Ferrari.
The hummus is best at Tesco. Aldi's light bulbs are really dire, unlike their sardines which are excellent. The Graacher Himmelreich at Sainsbury's is delish. Marks Expensive's 99p pork pies are superb. Morrison's fish counter is pretty impressive. The local co-op is hugely improved. Etc, etc.
D, you are the expert in these matters :-) But do you really do your weekly shop split up between five or six supermarkets?
We don't do a weekly shop. We usually pop into the supermarkets when we happen to be close by, especially when we have vouchers to spend. We keep a list of Stuff To Buy When There, plus a list of Barge Pole Products. We stock up on bogof offers and recommended wines.
We've still got garden produce - the tomatoes that we're ripening in the front porch won't run out for a few weeks yet. We've got squashes, tatties, apples, courgettes. The freezer is full of cherries. We're nearly out of pears, though. We've got Jerusalem artichokes, leeks, salad leaves and parsley still to crop. (Parsley makes wonderful soup with the wee tatties that are too small to put on the plate.)
Also we graze a bit. We were out for dinner on Monday (free! free! and very good), my wife was at a pot luck lunch today, she'll be publunching with chums tomorrow (so that I'll be enjoying fush 'n' chups elsewhere), and we'll be out for brunch on Saturday. What a whirligig.
I recommend pot luck meals: after trying a Malaysian girl's Satay Chicken she's come back with the recipe, determined to try it this evening. Mind you, we have no plans to grow our own peanuts.
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