Monday 7 February 2011

Fun Online Polls: Supermarkets and Harry Potter's love life

Thanks to everybody who took part in last week's Fun Online Poll (153 is a very good turnout). The results were, superficially, as follows:

Which is your favourite supermarket? (multiple votes allowed)

Tesco - 42 votes
Waitrose - 40 votes
J Sainsbury's - 37 votes
Wm Morrison's - 29 votes
Aldi - 25 votes
ASDA - 21 votes
Marks and Spencer -19 votes
Co-operative - 9 votes
Lidl - 6 votes
Iceland - 3 votes
Spar - 1 vote
I only shop at small local independent shops - 7 votes


Now, you might expect those results to be broadly in line with supermarkets' market shares, i.e. if there's no e.g. ASDA in your area, then you probably wouldn't vote for it. So I looked up their market shares on Wiki (my original source incorrectly excluded Lidl from the top ten), and maybe it is more instructive to divide vote share by market share to give what I will refer to as 'satisfaction' rating. We can see that they divide into three clusters:

Ahead of the pack
Waitrose 4.7 (i.e. vote share 19% divided by market share 4%)
Aldi - 3.9
Lidl - 1.4 (despite not being on the ballot paper)

The middle ground
J Sainsbury's - 1.1
Wm Morrison's - 1.1

Also rans
Iceland - 0.7
Tesco - 0.6
ASDA - 0.6
Co-operative - 0.5

M&S and Spar aren't on that list because Wiki didn't say what their market share is. And whether Waitrose really is that good, or whether the readers of this 'blog are just all frightfully posh, I do not know. PS, my nearest supermarket is a Waitrose and it seems perfectly good to me, not much to complain about except they don't sell liquorice cigarette papers.

It is also interesting to note that less than one-in-twenty people chose "I only shop at small local independent shops", which is completely at odds with all the public bleating that you hear.
--------------------------------------------
Having now read all the Harry Potter books right to the end, I establish that he ends up getting married to Ginny Weasley, a character who distinguishes herself by having no personality whatsoever, she's not even properly boring, for Heaven's sake. The only mildly interesting you can say about her is that she is a ginge (so bonus points for that).

Along the way, Harry brushes aside the attentions of all sorts of far more interesting and/or attractive females, so that's this week's Fun Online Poll: "If you were Harry Potter, with whom would you have liked to get hitched?" (or should that be "to whom.."?).

Vote here or use the widget in the sidebar.

6 comments:

Scott Wright said...

Waitrose is too damn expensive, looks like your readers are just ever so posh.

They charge 150% of the price not just for comparable products but for branded ones that are EXACTLY THE SAME!!

Thankfully I only shop at Waitrose when at work, my house is equidistant from a Morrison's and an Asda which are much more reasonably priced.

DBC Reed said...

No consideration here of the arguments for Resale Price Maintenance by which manufacturers insist on their goods being sold at an invariant price so protecting small local shops (which used to do deliveries by boys on bikes ).This was abolished in 1964,just after Schedule A .Not a good year.
The United States Supreme Court re-legalised RPM in the USA in 2007 in a review of the case Leegin Creative Leather vs PSKS dba Kay's Kloset not that you would have known it over here,where the level of political discourse is so impoverished.They called on expert opinion from economists (from the Univ of Chicago!) ,who opined that Resale Price Maintence is pro competitive.

Mark Wadsworth said...

SW, other people reckon that stuff in Waitrose costs about the same as in e.g. Tesco.

DBC, don't take it so seriously! I was just mildly interested in which supermarkets people liked. In any event, suppliers are perfectly entitled to stop selling stuff to supermarkets who don't charge enough (and hence pay enough), I fail to see why suppliers need government legislation.

Tim Almond said...

The small shops thing is mostly just middle-class dinner party hypocrisy. To admit you shop at Sainsburys over small shops is to show yourself to be unsophisticated.

But the fact is that very few people actually do it. People will lament their closure, but the fact is that those shops were lucky to see any business in a year from those complainers.

Bayard said...

The problem about small independents (apart from corner shops and petrol stations) is that they are stuck in the 1950s when housewives didn't work and did their shopping during the week. I mostly shop at Lidl and Tesco because they are open after work. When I lived round the corner from a small independent bakery, I always bought my bread there because they'd sell it to me in the morning before they were "open"(straight out of the oven!) before I went to work.

DBC Reed said...

"..suppliers are perfectly entitled
to stop selling stuff to supermarkets who don't charge enough"
0h no they're not in the UK.They are in the US (except California I believe).