Setanta have hit the headlines because they can't afford to pay the football clubs what they promised them for the broadcasting rights.*
Isn't this more or less exactly the same as what happened with ITV Digital back in 2002?
* The BBC sports reporter mentioned that Setanta's revenues were dropping because the economic downturn had hit them twice over - it affects advertising revenues (the main reason why broadcasting rights to sporting events have any value) - and a lot of their income came from pubs, where people like to watch games, but people now have less money to spend in the pub; add on the smoking ban and you can see why that source of income has dried up...
Now that would be a headline: "Smoking ban sounds death knell for British football".
Monday, 8 June 2009
They didn't see it coming?
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2 comments:
One of my staff was talking about the possible demise of Setanta this evening. His take on events is that as the footy season finishes the number of pay monthly subscribers falls away dramatically.
Mix that in with the double whammy of the recession and it's a recipe for bankruptcy.
wv: coupk .. .. .. I wonder .. .. ..
I believe Setanta make it deliberately difficult to cancel the subscription to try and put people off churning at the end of the soccer season. But that means some people don't bother renewing next season when they finally do cancel because they have such a bad experience.
They are a pretty amateurish outfit with the quality of their coverage.
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