"Now it's personal"

Continuing my occasional series on quangoes-calling-for-creation-of-more-quangoes, comes this from the IPPR:
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ippr is seeking partners to test and evaluate various principles of the personal adviser role developed during our project Now its Personal – an understanding and analysis on the role of Personal Advisers. For the Invitation for Expressions of Interest click here.

ippr is hosting a conference that will explore a new model of public service professional: the personal adviser. It will review the changing role of frontline staff – personal advisers and intermediaries from the public, private and voluntary sector – in welfare-to-work and related services. Read more.

This project will look at how personal advisers in the welfare system can be best equipped to deliver a personalised and flexible system of welfare to work in order to support more people off benefits and into sustainable employment.

Personal Advisers are emerging as new core public service professionals, whether they work in JobCentre Plus, the private or voluntary sector. They are critical to success in getting more people off benefits and into sustainable work.

In our recent report, It’s All About You: Citizen-centred welfare, we argued for a single income-replacement benefit combined with personalised employment support and conditions on benefit receipt. These ideas have gained considerable traction amongst policymakers and practitioners, and the role of Personal Advisers is crucial to making this system work at the frontline.

This project will set out a framework for the future development of the PA profession, rooted in the structure and operation of the benefits, skills, employment and other systems that they use. We will examine what commissioning arrangements, partnerships and structures will best support and empower Personal Advisers and customers to create a more effective service. We aim to influence government and opposition parties as they draw up plans for the next phase of welfare to work reform. Through working closely with organisations delivering welfare to work services, the project also aims to support improvements and learning in frontline provision through demonstration trails.

As an example of the importance of the frontline workforce to delivering more effective, personal and integrated services, this project will look at what lessons employment and skills support can offer other public services.

For more details, download a copy of the project proposal.
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To cut a long story, these bottom feeders have run out of ideas for new quangoes, so they're casting around for inspiration.

(And yes, it is personal. You're next.)