"Children's meals priced by weight"

Mr Massey said the promotion had been thought of as a bit of fun.

"If it's going to be the subject of such concern and such, forgive me for saying, a huge over-reaction, a little bit of the kill-joy taking some fun out of something, I think we should adopt the Oliver Cromwell puritan streak and withdraw it."

NB, The National Obesity Forum is a drugs-industry-lobby group.