Sunday, 8 March 2020

Celebrity Chuggers

From the Guardian

Caitlyn Jenner and Harry Redknapp have both accepted thousands of pounds in return for backing a fake charity set up by Channel 4 in a sting operation.

In a Dispatches documentary, Celebs For Sale: The Great Charity Scandal, to be broadcast on Monday evening, the two well-known faces are revealed to be part of a widespread practice of paying celebrities for public support.

So what? The hippy-looking chuggers on the street get paid. The people who call you to ask about raising your donation get paid. Do you think the websites for large charities are done by volunteers out of the good of their heart rather than professionals on full pay (I've interviewed for charities and all but Oxfam offered market rate). Do you think WH Smith don't profit handsomely from charity Christmas cards? Why shouldn't Caitlyn and Harry do likewise?

A lot of stars use their charity appearances to promote their new single, new tour, new book coming out. Their agents put them forward to raise their profile rather than out of the goodness of their heart. What's the difference between that and just getting a wad of cash?


Mark Wadsworth said...

Exactly. It's not good PR though. Apparently Bob Dylan had a strategy for this, when asked to do charity stuff, he said "I'll check with my management and get back to you." After a couple of days, Bob would get back in touch and say "Sorry, management says I can't. Contractual stuff, you know."

Tim Almond said...