"Can Northampton's 'dying' High Street be saved?"

Finally, a measured article on the topic from the BBC, mentioning all the actual reasons why some High Streets are 'dying'.

The number of boarded up shop fronts in towns the length and breadth of England is symbolic of the country's growing High Street crisis. 

Perhaps nowhere quite encapsulates this as much as Northampton, which in the past five years has lost three major department stores with the future of a fourth uncertain.

Marks and Spencer, like many others, was lured away to the £140m Rushden Lakes retail park, which opened 15 miles east of Northampton in 2017...

Now, the future of the nearby Debenhams branch is uncertain. It has agreed a £200m refinancing lifeline with lenders but said it would continue with plans to cut the number of its stores...

In January 2008 the internet accounted for 5p in every £1 of retail sales. By August 2018, it was 18p in every pound...

Northampton is not only competing with online retailers and Rushden Lakes, but larger towns nearby with a greater selection of shops. Milton Keynes, for example, is a 15-minute train journey away and has a Marks and Spencer, House of Fraser and a John Lewis...

"Big towns and cities can attract the crowds and be a destination for a day out, while smaller centres [offer] convenience," says Kardi Somerfield, senior marketing lecturer at the University of Northampton. "So mid-range towns are particularly and disproportionately affected by store closures..."

Perhaps the answer lies in St Giles Street, which runs adjacent to Abington Street. It features a range of small, independent businesses from barbers to restaurants and - despite a handful of empty units - feels altogether more prosperous.

Lisa Witham, 29, runs the Dreams Coffee Lounge with her sister, Nina Neophitou, 25. She says the key to the street's success is simple. "There's a lot of lovely independent shops all offering different experiences for customers, rather than the generic High Street shops. The experience for the customer is important. Offer something a bit different that online and out-of-town retailers can't."

"There needs to be more support from the council and landlords, making sure we get the right businesses in," says Lisa. "There needs to be variety with the retail, with leisure options such as bowling or maybe an arcade. We have students nearby but they need an incentive to come into town. But the more empty units there are, the more difficult it is to attract new businesses. It's easy to get into a downward spiral."

The icing on the cake is that they don't try and blame it on Business Rates!