The BBC has a good article on Indian Bicycle Marketing.

Following on from The Stigler's recent post on the alarming similarity between the major parties' policy on old age pensions, the BBC compares their NHS policies. I can't say 'compare and contrast' because there don't appear to be any contrasts:

We will give "mental health parity with physical health". Can you guess which party says this? The Liberal Democrats, who have flown the flag for mental health services?  Yes. But these exact words were actually taken from UKIP's manifesto. Labour's manifesto said the two should have the "same priority", while the Tories opted for the phrase "equal priority".

What about this? We want to integrate health and care. Labour? Tories? Yes and yes - along with the Greens, UKIP and Lib Dems on the campaign trail.

There are plenty more examples like these on everything from improving access to GPs to tackling the A&E pressures and employing more staff. In fact, it could be said, the ambitions are remarkably similar...