Life copies satire

The Daily Mash, 21 November 2014:

TACTICAL voters no longer have any idea who they are meant to be voting for or who they are trying to keep out, they have admitted...

Political blogger Susan Traherne said: “UKIP’s growing power, the Greens overtaking the Lib Dems and the willingness of every party to go into coalition with every other means tactical voting is over.

“Voters are now advised simply to cast their vote for the party they would most like to see actually running the county. Which admittedly doesn’t make the choice any easier.”

The Daily Mail, 30 April 2015:

Baffled voters are switching between all of the main parties or giving up on the election altogether, pollsters have warned...

Gideon Skinner, from IpsosMori, said: "Swing is a very useful concept, but never forget that it is now a misleadingly simple name for a very complex business. Most of the shift in votes these days is unlikely to involve many people who voted Conservative five years ago now having decided to vote Labour instead.

‘Today, most of the movement is between the two big parties and the smaller parties, of 2010 voters thinking they will not turn out this time (or vice versa), or people moving between the smaller parties. Rather than thinking of a swing, it is probably more useful to picture a roundabout - or as an overlapping flow of voters between multiple parties, as we show here."