The BFI has adopted a new ‘three ticks’ approach to film funding to ensure productions meet diversity targets.
The three ticks assessment means that applicants to the BFI Film Fund can only secure financial backing if they demonstrate commitment to diversity across three areas of their production, ranging from the make up of the workforce to the stories and characters on screen.
The new approach comes into force in September. At least one tick is needed in a minimum of two areas for a project to be eligible for BFI production funding:
1. The film features Jason Statham or someone like him driving fast cars around, kicking the crap out of bad guys. Or the film must feature someone with Statham-like properties of being a hard man, having a gravelly voice and being able to say lines like "By the powers vested in me, I now pronounce you man and knife." with a straight face.
2. The film features a bunch of women in bonnets talking about ways to marry their daughter into the landed gentry while walking around Georgian estates. Must be written by either Jane Austen or Julian Fellowes and features a beknighted actress, preferably Dame Judi Dench.
3. The film features a northern inventor and his intelligent dog going off on adventures.
The BFI is firing their current Diversity Expert because no-one outside of Guardian readers pays money to see stories about 1 legged lesbians living in tower blocks, but lots of people like Crank, Downton Abbey and Wallace and Gromit.
Thursday, 10 July 2014
My latest blogpost: BFI puts diversity at heart of funding decision-makingTweet this! Posted by The Stigler at 20:16