From The Onion, October 1996:
The Coca-Cola Corporation held a press conference yesterday to announce that its soft drinks will soon be available exclusively in 30-liter plastic bottles. According to company spokespeople, Coke's decision to sell its product in what many consider to be overly large containers is not based on a specific study or survey of consumer demands, but rather on the company's desire to make a resounding display of its corporate might.
Several major soft-drink companies attempted to improve on the standard two-liter size bottle by introducing a three-liter size in 1985, but the new size failed because of difficulties with storage and carbonation loss.
"The three-liter didn't fail because it was too big, but because it was not big enough," Coca-Cola CEO Vic Hertner said. "With our new 30-liter size, that won't be a problem. Two liters is nothing. I could urinate two liters for you right now. But 30 liters? That's untouchable."
From the BBC, May 2012:
"If I get agitated, I'll have an incredible urge to get a Coke," says Alexander, a 37-year-old US Army veteran who served several tours in Iraq. "I'll go get a 48-ounce Big Gulp every once in a while. It's just convenient. If I'm working a lot of hours, I'll just grab a giant one and take it to the office and let it sit there for a while."
But in convenience stores across America, one can buy even larger drinks - one of America's largest convenience store chains, 7-Eleven, sells a 50-ounce (1.5-litre) "Double Gulp" soda, and has at times sold a 64-ounce (1.9-litre) soda.
"They're quite popular," says Margaret Chabris, a spokeswoman for 7-Eleven, which has 7,800 convenience stores in the US. "People are quite thirsty and want a large-sized soda."
Rowboat-sized soft-drinks have been marketed to Americans for decades.
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