Wednesday 4 January 2012

Spot the deliberate mistake

This is the box from the long johns I got for Xmas:

My latest blogpost: Spot the deliberate mistakeTweet this! Posted by Mark Wadsworth at 19:28

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13 comments:

chefdave said...

No, I give up. You'll have to give me clue.

4 January 2012 at 21:35
Woman on a Raft said...

Pants are plural, not singular. Even when there is only one pair of pants.

4 January 2012 at 21:51
Anonymous said...

Usually these illustrations depict someone not freezing anymore, poor marketing.

4 January 2012 at 22:22
View from the Solent said...

I second WoaR.
But a picture of a cold man on a pack of thermals reminds me of 'you're never alone with a Strand' ciggie ad.

4 January 2012 at 23:14
Mark Wadsworth said...

CD, no clues.

WOAR, yes that's another mistake, but a stupid one rather than a deliberate one.

Anon 22.22, you are closest so far. What suggests to us that he is still freezing, despite thermals?

VFTS, you are getting warm (no pun intended).

4 January 2012 at 23:18
gordon-bennett said...

Reminds me of the trivago ads where an attractive chick is outdone by an ugly dork who paid less than she did for the same hotel.

The viewer is supposed to empathise with, and therefore copy, the dork rather than the beauty.

Seems counter intuitive to me.

4 January 2012 at 23:35
diogenes said...

if your nuts are freezing, would you blow into your hands?

4 January 2012 at 23:50
Anonymous said...

Maybe M&S sells gloves with an image of a content man on the packaging, to remind you not to be cheap when shopping for christmas presents.

-Kj

5 January 2012 at 00:06
John Pickworth said...

Why is Bruce Springsteen making Owl noises?

Oh, what was the question again?

5 January 2012 at 02:38
Chilly Peppers said...

...and why is Cesc Fabregas advertising undies? I thought that was a job for Libdem MPs.

5 January 2012 at 06:31
Mark Wadsworth said...

GB, interesting but o/t.

D, JP, getting warm.

Kj, warmest so far, so you get the prize.

CP, it's not Fabregas. He only advertised checked things and gas appliances.
-------------------
Surely, the deliberate mistake is: this bloke is clued up enough to realise it's cold and to put on his thermals, but didn't have the presence of mind to take his gloves with him as well.

However, the packaging has to signal "These thermals help you against the cold" so they need to signal "cold" in some way, which they achieve by not giving their poor model a pair of gloves.

5 January 2012 at 07:46
Bayard said...

Perhaps he took his gloves off to use his mobile and the wind blew them away.

5 January 2012 at 12:22
Anonymous said...

I'm late to the party,

But I thought is was because the ball was out side the pants.


WV: unionist

8 January 2012 at 10:26

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