"No 2 EU" Some great suggestions over at Anna Raccoon's

Anna has picked up the theme and listed some good bullet points. There are plenty more good ideas and counter-suggestions in the comments.

I've disabled comments here because it's probably better to add them to her post and keep them all in one place than to have them scattered around. We can do the final sifting at our leisure (which will be the work of months, not minutes).