Arc Capital & Income plc 'Arc Bricks and mortar plan' (2)

I explained why I thought that their plan was not a good investment here.

Somehow, Arc have got hold of my email address and bombard with me with marketing; today's missive (still hawking the above mentioned Plan) is headed "Take advantage of house price falls with the Arc Bricks & Mortar Plan"

Dude WTF? The whole idea is that if you buy into the Plan, you are gambling on an increase in house prices, so isn't that possibly misselling?