"HSBC charges up to £9,999 for 'rescue' mortgage deals"

The first comment under the article in The Times sums it up nicely:

HSBC are just relying on Joe Public to be gullible enough to fall for the low rate. But they are not alone, all lenders are now doing this in their mad scramble for profit ... Graham, Bradford, England

I wonder what King Canute will say about this?