They own land! Give them money!

Or "They want to sell land! Encourage the people who want to buy it to pay more!"

From Which.co.uk:

First-time buyers in Scotland have been handed a boost with the launch of a new scheme that offers interest-free loans of £25,000.

The Scottish Government’s First Home Fund, which was originally announced in the Spring, has today opened to applicants. Here, Which? explains how the First Home Fund works, including which lenders are involved, how to apply and details of how the scheme compares with Help to Buy.

We're in the middle of a bloody economic/unemployment crisis, and instead of looking after those who have lost their jobs or businesses, they are targetting "help" exactly where it's not needed.