The one for Quorn, where Mo Farah is running a burger van has annoyed me for ages. The slogan is:
"When healthy food tastes great, you forget it's healthy"
This slogan makes more sense if you invert it completely:
"When unhealthy food tastes great, you forget it's unhealthy"
"When booze tastes great, you forget it will give you a hangover"
"When you're high on opioids, you forget that an overdose can kill you"
Etc etc etc.
Monday, 26 September 2016
Stupid advertising slogan
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8 comments:
It never tastes great. Just about acceptable with lots of meat type flavouring is closer.
Is there such a thing as an advertising slogan that isn't stupid these days?
AKH, I don;t mind it, but you're right, you have to spice it up a bit.
G, every now and then I see an advert that cheers me up. I heard a great one for a new VW on the radio that just said "These cars have got really good sound systems. You can turn it up really loud and it won't distort." Informative and to the point, I thought.
I don't know for me food has to have a least 3 of the following
be healthy
be cheap
be easy
be tasty.
I don't mind losing one (sadly the first often) but not any more.
LF, that;s a good list. If you are talking about cooking yourself, I apply the same filters.
LF, what about
be enough?
@Bayard
Good point.
A bas la nouvelle cuisine, eh?
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