Tuesday 25 March 2014

Daily Mail loses the plot a bit

Spotted by View From The Solent at The Daily Mail:

With parking space at a premium in London here's one off-road challenge that proved too much for the driver of a brand new £80,000 Range Rover.

The luxury 4x4 – with fewer than 500 miles on the clock – was written off when it left the road and became wedged on its side between a wall and a basement...


Although the article starts well by mentioning what the car's list price is, VFTS could not spot a mention of what basement flats sell for in that area (disappointing really, they sell for millions).

But the article has a good sub-plot going on if you read all the picture captions...

Crash: A brand new Range Rover Sport worth £80,000 came off the road in central London at 5am on Sunday...

The car, which costs more than £80,000 before any optional extras, was salvaged a few hours after the crash at 5am on Sunday. This gives the sporty off-roader a 0-62mph time of just five seconds and a top speed which is electronically limited to 155mph...

The basement at the junction of Fitzroy Street and Fitzroy Square where at 5am on Sunday an £80,000 car ended up. Luckily the four women in the car walked away without a scratch..

Almost there: Having crashed into a basement at 5am on Sunday the brand new £80,000 Range Rover is rescued...

Damage: A Range Rover with fewer than 500 miles on the clock and worth £80,000 lost control at 5am on Sunday and crashed through the railings now boarded up coming to rest on its side 18 feet down...

The morning after the night before: The junction of Fitzroy Street and Fitzroy Square is now boarded up. At 5am on Sunday, an £80,000 Range Rover ended up dropping 18 feet and landing on its side...


I've probably overlooked a couple, but I count eight mentions of the list price of the car "before any optional extras".

£80,000 for a car. Eeh, fancy that! I bought my first house for less than that (continued page 94).

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