From Yahoo:
Conservative MP Sarah Woolaston proposed a bill under the ten minute rule motion aiming to limit the exposure of children to alcohol marketing in the UK. It would also prevent alcohol brands from sponsoring sporting and cultural events...
"This Bill aims to reduce the exposure of children to the harmful effects of alcohol marketing by actually setting out what advertisers are allowed to say and where they can say it," Dr Wollaston said.
We don't need no stinkin' objectivity
1 hour ago
13 comments:
Fourth or fifth hand? Forget your calculator MW?
Actually this is but another branch of social engineering!
If you are over fifty, you might remember,
"Double Diamond works wonders, works wonders, works wonders.
Double Diamond works wonders, so drink some today."
The tune stuck in my mind but the beer was horrible. The ad wasn't successful in my case.
If you are looking for past examples of really really evil advertising I'd nominate "drinka pinta milka day" - which was then made mega evil (from the point of view of the effect on cheeeldren) by roping in first "Sam Sparrow and his chums" followed by "the Humphrey's" as in "watch out watch out, there's a Humphrey about" which was a clear uncoded message to the aforemention kiddies to make sure they drank their milk before a Humphrey snaffled it" sheesh I must be getting old - in fact I know I am old, as I can still remember the horrors of being encouraged to drink our lovely "free school milk" during the height of summer - by the time it got dished out some days "on the turn" wasn't in it - and there would be a veritable forest of "opened and then hardly touched" one-third of a pint bottles slowly going rancid in the crates for the rest of the day. Mind you, in winter, when it was "so cold it nearly had froze" luvverly - sorry for the digression ...
This Bill needs a couple of amendments.
1. No alcohol to be on display in shops, off-licenses, clubs, pubs.
2. Alcohol to be sold only in plain brown containers.
Anon @14:31. Don't forget, 'Guinness is good for you'.
It certainly is. Hic!
And just to build on my Guinness comment I had a Great Aunt who was prescribed Steak and Stout as part of a diet to build up her blood. Well, not prescribed, but certainly encouraged strongly by doc. She lived, very cheerfully, into her 90's. (I used to be despatched as taxi driver to recover her sister in law - the old man's mother, who was living with us at the time. Ding Dong. "Come in son, would you like a quick bottle of Guinness before you take your granny home". "Silly question, Aunt Ruby"...Proper East End family) AD 1969 approx.
Lola - so funny that Guinness/Stout thing - I seem to recall, as I am that old, that certainly my mum and countless aunts and by their own admission indeed even my grannies claimed they had been prescribed, as in medically advised, when "with child" to drink a small bottle of it every day, because it was a good source of "iron" or some such ... I would imagine these any woman with child even admitting she had sniffed an empty Guinness bottle would be forcibly sat on the naughty step and severely harangued for seceral hours for inflicting 2nd hand alcohol on their unborn child ... whilst someone else made a quick call to social services about "a soon to be unfit mother"
Anon 14.31 again. I don't see an alcohol crisis among children and recent stats suggest the same. If there is a problem, enforcing current age laws should be sufficient to tackle it. Where I live, roudy outside underage drinking has reduced dramatically recently, through a combination of stricter proof of age policies and Police patrolling and confiscation. Why politicians are getting involved baffles me. I suppose thsi woman's got a career to carve out. Where is this exposure to children? The Hardys ads during Come Dine with Me? The only other one I can think of is the Wicked ad.
Anon 16:41 - I fear you have taken my comments far far too literally - my use of "evil" etc ? Well, I, ahem, was just joshing, you know ... in respect of which, the same intention applies to my reply to Lola at 16:34 - ok ?
Anon@16:34: This is indeed true. Guinness, Mackeson and other stouts were routinely recommended for pregnant women in the 50s and 60s. But that was back in the day where the health profession took into account both costs and benefits.
As we know, people like Wollaston and other professional worriers now avoid mention of benefits like the plague. One-sided equations are en vogue.
What baffles me (well, it doesn't really, but it is worthy of remark) is that this unpleasant bansturbatory harridan is actually a Conservative MP.
Mind you, she was one selected by an open primary, so had to appeal to a broad church.
DP - oh I knew it were true - and being of sound mind both my grandparents "took the medicine" even when not pregnant - and as we are indeed talking about the fifities and sixties those were the days when "bottle recycling" had a direct cash incentive attached, so guess who made at least part of whatever pocket money came to hand by helpfully returning the empties to the offie for them, to both collect the deposits on the bottles (half of which became mine) and of course "buy a few more" for the grandparents whilst there - and I don't ever recall any offie person not being perfectly happy with my reply of "my Grandad Mick" to their question of "who is this for, son" when they didn't actually know me and who I was running the errand for - and the order would often includes cigs or baccy. We also used to scavenge empties whenever we could, simply because of the deposits - the pop makers like T White or "Corona used to charge deposits on "pop" bottles too - I think a full sized lemonade bottle (2 pints ?) was worth 2 old pence to the finder - which meant finding 3 or 4 brought a hell of a lot of sweeties for a seven or eight year old.
Ah yes, RIP returnable bottles - reuse, not bloody recycling - killed by the supermarkets.
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