Unbiased And Thorough Research Of The Week

From The Metro.

Sun tanning is as bad as..? Click and highlight to reveal.

Perma-tanned stars are setting just as bad an example as those who smoke, a new report claims. Celebrities like Cheryl Tweedy and Elle Macpherson are making the golden glow look glamorous just as Hollywood stars used to do with smoking, says high street chain Lloydspharmacy, which interviewed 2,000 adults.

So far, so bad. What other 'sources' did they use..? Click and highlight to reveal.

After analysing ten celebrity magazines, it found 70 per cent of TV presenters, pop singers and other stars pictured were clearly tanned.

And what vested interest might Lloydspharmacy have in all this..? Click and highlight to reveal.

One in three young adults questioned said that is the kind of suntan to which they aspire. And one in ten of this 18- to 34-year-old age group refuse to use any sunscreen products... Lloydspharmacy's suncare expert Louise Baglole said: 'Achieving a tan like their favourite celebrity has taken priority over their health and this is extremely dangerous. Millions of young people are deterred from buying sunscreen because they think it's too expensive. They know the risks but choose to ignore them.'

Jolly good. Let's file that under 'choose to ignore' shall we?