Tuesday 27 May 2008

"UK could be wine region by 2080"

What sort of a f***ing stupid headline is that?

Monday's FT cheerfully reproduced the press release for a book entitled "The winelands of Britain: past present and prospective", full of words like "could" (used three times), "forecast", "in future", "according to", "climate models suggest", "by as much as" and "by 2080".

Yeah, and by then, pig-bat hybrids might fly.
............
In the same section (bottom of page 2, print edition), they summarise the press releases from:

1. Druglink Magazine as did The Sun, but without the breathless headlines, or indeed, the useful comparative figure for total admissions relating to legal drugs. So that's The Sun - one, FT - nil. Drugscope seem honest enough, but a glance at their accounts shows that they are (disappointingly, but predictably) largely state-funded.

2. Hometrack, under the misleading headline "House prices fall 1.9% in May". Wrong, house prices fell 1.9% in the year to May. In any event, their prices are based on the contributor's opinion on the achievable selling price for each of four standard property types in every postcode district. So that means pretty much f*** all.

3. The Local Government Association, titled "Calorie warnings sought for drinks". The summary contains the outrageous claim "drinkers do not realise the contribution of alcohol to getting fat". Er, are we not familiar with the expression 'beer gut'? Have we never watched darts on the telly? Least said, soonest mended on that one, I think.

4. Last but not least, "Personal carbon trading favoured". Yeah, favoured by deluded MPs ... Oh God.

In summary, a crock of shit.

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