Tuesday 1 April 2008

Number crunching

The number of visits this 'blog has had in each of the last six months has fluctuated between 2,200 and 3,200 (45% variation). The number of posts I have made has varied between 63 and 114 (81% variation) per month.

As somebody who can't resist multiplying and dividing series of number to try and discern some pattern or consistency, I duly divided the number of visits-per-month by the number of posts-per month and, interestingly enough, the figure is fairly constant, fluctuating between 27 and 35 (only 30% variation).

This could mean one of two things:

1. More posts attracts more visits, or

2. In some months, there is more going on, more stuff worth posting about and more people visiting each other's 'blogs.

Hmmm.

2 comments:

M said...

In commercial web analytics one of the traditional metrics is page impressions (aka page views) per visit, it's a measure of how good the site is at trapping people once they visit e.g. does a page have a successful path to another one. Although such metrics are in danger of becoming obsolete due to "rich" formats such as Ajax based websites.

However, such metrics are probably not so relevant to a blog, as most visitors probably only read the most recent posts on the "homepage". I've never actually tried to analyse the web traffic of my own blog (I usually get somebody to pay me analysing websites), but it would probably be interesting to look at what posts get accessed as a distinct URL rather than via the homepage, as that might have an idea of what posts and topics are most popular.

Mark Wadsworth said...

Agreed, I think page impressions per visit are overrated - if you hit my 'blog, you can see the last 12 posts. So I have no idea whether people just read the first sentence of the latest post of whether they avidly scroll down the whole lot.

As to what posts and topics are popular, that would be giving the game away!